Food and beverage choice amongst Millenials

Design research and workshop for PepsiCo in collaboration with Design Continuum.

This open brief researching millenials’ (18-31 yr olds) eating and drinking habits, aimed to uncover insights into young people and their choices regarding food and beverage, with the outcome of generating ideas to incorporate mobile technologies into food and beverage service design. Research was conducted via interviews and house visits.

The project was a collaboration between PepsiCo, Design Continuum, and independent design researchers.